The crisis is a crisis, but many people have a very strange approach to doing business. Business for the sake of business? Money makes money... and if money is cheap Greed... Why and why does the owner save on everything? Absolutely everything! It's one thing when a service or equipment has cheap analogs that are not inferior in direct functionality... and then, the quality of the service depends on experience, which still costs money.
What quality of goods or services can a greedy proprietor offer? Doesn't it mean that the product itself of such a businessman is defective? There is nothing that does not require costs... if it is a great product that appeared at the right time - the costs of its production, honed to the micron - as in the case of the products of "apple"... If it is "horsepower", then exorbitant investments in advertising, not even marketing.
If you save money on everything, you shouldn't be surprised when your customer saves money on your product.
What exactly are you talking about?