Buy and sell

Buying and selling are two concepts that seem to complement and create each other. In the realities of today's life, however, these concepts are engaged in a cold, and sometimes hot, war.

Sometime earlier I wrote about the negligible cost of everything, even high-profile brands and hyped fashions, so the following is about something else, namely those whose goals seemingly have to be beneficial to both sides - sellers and buyers.

So, if you're heading to the store, you obviously have a need or problem that you intend to solve just by making a purchase, whether it's a product or a service. So far I'm stating the completely obvious things, but... what happens next? No, I won't get ahead of myself, because that's where the crux of this post lies. You probably know why and where you're going, in your opinionYou understand what you want to buy and why. Yes, yes, the market is so rich in this or that product that now you have the right to choose where to buy what you want, so the second task before you is the desire to save money without losing quality (or brand).

Finally, when you get to the store, you find that very thing, that is the solution to my problem, my dream or novelty that I wanted to hold in my hands and own. Well, go to the cash register and pay, what problems? The first is a sales-consultant, who will definitely want to help you, asking the purpose of the visit. "Why is he suddenly a problem?", involuntarily begs the question. Everything is on the surface, really. And, if this is a really good salesperson, he, like you, is now solving his problem or the task you have set for him - selling. It is extremely rare for the objectives and desires of one to coincide with those of the other. This is where the cold war begins to unravel. Of course, a good salesman has in his arsenal a sufficient set of weapons to begin his attack first. He seems to be genuinely interested in the problem and tries to understand the customer's desires. Yes, that's right, that's exactly right. Why? To confirm that your choice is correct? Perhaps, if it happened suddenly that his problem and your supposed solution to the problem coincided. But no! Notice, at the first "attacks" of the salesman, you never once return "fire", but only accept booby traps. What am I talking about now? All of these questions asked by the salesperson are really meant to solve problems, but most likely his. It is through them that the seller is able to narrow the path of retreat for you before the ultimate victory.

"For yourself or as a gift? Do you like to take pictures? How do you feel about games? Do you watch a lot of movies? Do you know about this brand?" - a number of those questions that will help the seller to make one of the last "shots" in this "war". Sorry, I'm talking about smartphones and tech again, because this topic is particularly close to my heart. But, in my opinion, the point is universal for any kind of product or service. I'll try to reveal it more, but for now, let's get back to the problems and touch on another one - the customer. Yes, yes, the buyer's problem is the buyer. And it's okay when he doesn't count money and is ready for a spontaneous purchase, so that he doesn't regret it and doesn't blame "in all mortals" the seller.

A frequent category of buyers is "I want what I don't know myself". It is sad when a member of this category comes to a store with "rights" and says something like: "You are a sales consultant and you are obliged to offer me what I want". Hmm, in this case, the victory of the salesman is objectively satisfied. And here, you need a phone, some new, beautiful and powerful. Why exactly with diminutive and affectionate suffixes? Yes, because the real weight of these characteristics, as well as their objectivity - a questionable need. Already in practice, the sales-consultant, having asked his "scripted questions" sells you the very phone that "you have chosen(ed)".

And so for years there's been this "stereotype" that salespeople "impose" и "sell"Only what they want; they are all scoundrels and will never offer anything good. Aren't they good, since they are able to accomplish their task with a minimum of effort when dealing with such a buyer? At the same time, each of the sellers over the years is convinced of the incompetence of the buyer, who claims to know everything about the product and wants it. So who is "right" and who is "guilty"? Most likely, the third person to blame in this "howl" is the product, or rather its manufacturer.

For yourself or as a gift? Do you like to take pictures? How do you feel about games? Do you often watch movies? Do you know about this brand?

Why do I have it's impossible to "sell" a phone? As it is rightly noted, if you talk about something, start with yourself, that is why I can boldly declare myself and my choice. In a particular case, it's a bit easier: it's impossible for me to sell something I don't need, because even what I need is not sold in Russia. So it was with the phone, so it was with watches, so it was with headphones, and so it already happened that headphones were included in this line. Okay, let's get to the point.

Before deciding to buy, about the product need to know as much as the manufacturer knows about it. Although lately it seems that the manufacturer himself does not know what he produces. Less lyrics, more facts, figures and clear needs. Choosing a smartphone, I emphasized for myself the main parameter - always the latest version of the open operating system, so the range was so narrow that offered only one phone model. Come on, let's try to add objectivity to my words, because not for everyone the "freshness" of the operating system version is the main necessity. Let's say, choosing a smartphone, you emphasize the quality of mobile photography. What prevents you from research proposals of the cell phone market in this direction? Aren't we the ones you and I are working for bloggers and dozens of columnists? Why not wonder and study the test results of large international companies specializing in photography. Now I am talking about the leader in this field - DxOmark.

And now, having familiarized yourself with the test results of such a serious and competent source, I think you should prefer one of Huawei's flagships (at the time of writing 109 points for the Huawei Mate 20 Pro and 109 points for the Huawei P20 Pro). Yes, perhaps I should clarify, when we choose for ourselves the most important parameter, most likely, sacrifices others. And now, six months pass, a new version of the Android OS with its charms and unique features is released, and Huawei will need more than one month to update its smartphones to this new version of Android. A couple more months pass and the Chinese vendor shows the market a new model with a better camera and a new OS. By choosing a brand, we pay the price. Choosing a price, we pay with support.

What when it comes to goods other than appliances? Cosmetics, when preferences are given at once multiple brandsbecause it's different for every occasion. Somewhere price, somewhere quality, somewhere color. Clothes, when the choice cannot be limited either. single brandFor example, Reebok does not produce dresses or business suits, but it does produce fine sports equipment and accessories. For example, Reebok does not produce dresses and business suits, but it does produce excellent sports equipment and accessories.

When we choose a brand, we pay a price. When we choose price, we pay support.

And so, having chosen the main and important characteristic/parameter for ourselves we proceed to find that manufacturer who could fulfill our need on the 100%, earning us a loyalty on our part. And so, having found the very brand and, in particular, the product you want, you will only deviate from your choice as a last resort. Knowing the possibilities, the composition, the color palette, the resulting effect of the product you want to get, chances of "selling out" for you to buy anything else is zero. And so it will be until something completely new comes to the market, from a new vendor, with revolutionary new qualities.

A really high quality, high tech and mono-branded product does not need advertising and support from sales consultants, because people go for it themselves, knowing for themselves the value that the product gives to its user. Maybe you should think about what the sales consultant is offering you and why? Maybe you should spend time studying the range of products offered by the market before making a purchase, so that every time and for a long time to come. be happy with the choicethat was made by you... by you!